LAST BLOG…..
I am very sad right now as I sit here on our last night in Budapest writing my last blog for the entire study abroad program. Well, maybe not so much the blogging part! But I do want to say thank you so much to our great professors. You two have outdone yourselves and I appreciate every company visit and every meal, although I was not too keen on the meat selections all the time!
By far Budapest has been my favorite of the two cities that we have visited. The people are friendly and the city is incredible. The company visits in Budapest were a little different than the ones in Prague though. I felt as if the information that we received from each one was not consistent. Their statistics and data never really matched up with one another. Yet, the one thing that I do remember being consistent is the fact that their government is corrupt!
I really enjoyed the visit to Graphisoft. Specifically because I work for an architect and they use AutoCAD and Arch.CAD on a daily basis. I thought it was interesting to find that the program Arch.CAD is from a company here in Budapest, what a coincidence. Graphisoft, established in 1982, is one of the oldest companies that came to be after the communism era. Gabor Bojar, the creator, decided to make an application for Apple. Then in 1984 he created the application for architects, Arch.CAD. This is an application that allows you to draw in 3D. Now 99% of their business is done outside of Hungary. Worldwide Graphisoft has 300 employees in the US, UK, Germany, Spain, Japan and Finland. And the company earned a revenue of one million Euro last year.
There has been a financial acquisition in the past few years of Graphisoft by Nemetschek Group, a German company. Nemetschek bought the European and US companies. Up until the year 2000 the original founders ran Graphisoft. Then the next year a new CEO was appointed and two years later another CEO was placed with Graphisoft. Nemetschek purchased Graphisoft for its brand importance. The company was publicly up for sale and was a financial benefit to the owners. 100 million Euro, in cash, is what it took to purchase Graphisoft! Our presenter said that he thought that was too much.
Their major competitor is Autodesk. They have AutoCAD and Revit. Revit is the 3D software that Arch.CAD competes with the most. In order to stay above the rest, Arch.CAD continues to develop new and improved 3D software programs. Coming later this year is Arch.CAD 11 will have a BIM Experience Kit – Interactive Training Guide included. Graphisoft allows students and teachers from anywhere around the world to go online and download a small version of their software for no charge. This gets their name out there and will in turn place their name and product into the architectural firms when the students move on in their professions. So far 200,000 students have downloaded AC 10 and 30,957 consumers have registered. The presenter told us that there really is not a significant difference between the two software programs. But one thing that they have as an advantage is their marketing system. And by having the option to have the short version of their product available online for free has really helped their sales.
One major problem that Graphisoft is having is that 90% of their software is being pirated. Russia is the main region that is doing this. The EU is trying to help with this problem but there is only so much the government can do to put a stop to this. It is not easy to find the piracy ring and bring them in. Especially when there are so many people doing so. Although this causes a loss in revenue for Graphisoft they say it is somewhat helpful. This gets people using the software at home. And since companies definitely cannot pirate the software the employees who have will ask their employer to purchase the Arch.CAD for their desktop at work. It is not the best way of doing business, but it works.
After taking this course and seeing what the EU transition economies are going through really makes me think that we have it so easy in the US. I know that other foreign companies and the US have to comply with the EU policies when importing to these countries, but we do not have to deal with their petty laws on a day to day basis. If you are not an online-based company or one that has been privatized you are basically the EU’s puppets. There are so many rules and regulations to follow before you can even think of opening your doors. Although Graphisoft does not seem to have a problem with the EU, others are having problems with their products meeting EU CO2 regulations, shipping laws, etc. Just to touch on Radiant Systems one more time, the US based company does not have to deal with too many rules and regulations on an operating stand point. The EU places so many taxes on the companies and then the country taxes are added as well. The Radiant Systems in Europe has to deal with individual countries ever changing laws, the VAT, different languages and different currencies. And being that Radiant Systems is a US based company they have to change their products to suite the regulations of the EU. We have learned that being a business owner all the way down to the smallest employee in EU countries can be very tough. Especially in Hungary where the government cannot make up its mind how many taxes they would like to place on their inhabitants and how much! And when they have to include the taxes from the EU government, why work?
Thanks again to Wade (Vade) and Ilgaz! You guys were awesome and very patient with us! We made it through the two weeks all in one piece, no missing passports and no one was placed in the drunk holding tank! The companies were all great in their own way and I have a better appreciation for our economy and the freedom that we have as American citizens!
